EasyGreen Creative Brief

The EasyGreen Creative Brief was developed for a lawn care productivity app. This summary/overview includes high-level elements from the problem and vision statements that communicate the intended goals and their alignment to the problem statement.

The brief is arranged in a way that supports the content and allows the viewer to easily consume the information.

The creative brief is presented in a consistent and visually pleasing manner with proper call-outs to content through the use of headers, footers, titles, subtitle, and other similar design mechanisms.

Audience is properly defined and personas are present describing the application use and supporting the problem statement and solution.

The problem statement is clearly defined and presents a valid case for the application's development. The presented goals for the application adequately provide a solution for the stated problem.

A competitive analysis is present which validates the approach of the proposal versus current solutions.

The timeline properly communicates reasonable milestones and expected application status along the timeline with significant detail and reasonable deadlines.


The prototype mockup presents a clear understanding of the application's use flow, functionality, and eventual design including wireframes, style guide, application flow diagrams, etc.